TEST MODE — submissions are tagged source "test"
The Life Blueprint Architect™

Idea Reality Check™

Dr. Jeffery A. Williams · Williams Empowerment Group, LLC
Before you invest another hour or dollar

What Are You Really Building?

A hobby, a service, or a business in the making? Five minutes will tell you.

Most accomplished professionals carry an idea for years without ever testing whether it can carry income. Here is what the numbers say about new businesses.

22%of new U.S. business establishments are no longer operating after one year
49%are gone by year five
65%are gone by year ten

Source: U.S. Bureau of Labor Statistics, Business Employment Dynamics (Table 7), data through March 2025. One-year figure: establishments opened in the year ended March 2023. Five-year: March 2020. Ten-year: March 2015. A closed establishment is not always a failed one.

This assessment tests what your idea needs in order to last: a real buyer, a clear price, and a model that does not depend on you doing everything.

About 5 minutes. Your results appear instantly.

What guessing costs you

Every idea is one of three things. Misjudge which one, and you pay for it.

A hobby mistaken for a businessYou invest savings, weekends, and credibility in something no one has agreed to pay for.
A service mistaken for a businessYour income is capped by your calendar. Growth means more hours, not more leverage.
A business treated like a hobbyA real opportunity sits unbuilt while you wait for a better moment.

A wrong guess can cost you months, money, or both. This assessment replaces the guess with a score.

Created by

Dr. Jeffery A. Williams

The Life Blueprint Architect™ · Williams Empowerment Group, LLC

42+years of leadership experience
1,500+professionals and organizations empowered
30+boards and commissions served

The three possible answers

HobbyDriven by passion. No proven buyer, no price, no pull from the market.
ServicePeople pay you for your time and skill. Real income, but it stops when you stop.
Business in the MakingDemand, pricing, and a repeatable model that can grow beyond your hours.

How it works

  1. Tell us about you and your idea.
  2. Answer 15 questions. Pick what is true today, not what you hope will be true.
  3. Get your category, your score, your weakest dimension, and the questions your idea has to answer.

Your answers are saved so Dr. Williams can prepare to help you. Be honest. The score only works if you are.

About you and your idea

0/100

Your five dimensions

Questions your idea has to answer

    The question that settles it

    These are the questions a Life Blueprint Conversation is built to work through.

    Talk these through with Dr. Williams

    Your next move

    Book a Life Blueprint Conversation

    Go deeper

    Your idea is one piece. These assessments look at the rest of your life blueprint.

    Life Blueprint Score · Seven Domain Life Audit · 80/20 Blueprint Index

    © Williams Empowerment Group, LLC · Dr. Jeffery A. Williams · The Life Blueprint Architect™